Abstract:

The current task of popularization of chemistry is to spread knowledge about chemistry to people of various backgrounds. One of the new methods for sharing and exchanging information is through internet live broadcasting of knowledge. This method has several advantages, including participation by all people, unlimited ways to present knowledge, and instant interactivity. We believe that this method will be critical for popularizing the chemical knowledge to the public. Therefore, we have conducted more than ten sessions of knowledge popularization of chemistry through internet live broadcasting, which have received positive social feedback. In this way, we have designed methods and prepared high-quality programs suitable for internet live broadcasting of chemical knowledge. Herein, we summarize some of the key results from our efforts and offer some insights of future applications of this method in popularization of chemistry.

Key words: Popularization of chemistry, New media, Internet live broadcasting